Shop.az – one of the greatest online shopping platforms of Azerbaijan – is for which we successfully implemented the advertisement campaign.
The main objective of the campaign was to show the advantages, easiness, and product diversity of Shop.az to a broad audience. For this reason, we created the slogan “Get what you want” containing the possibility of buying everything in a breeze. Following this, conceptual promotion videos were shot based on four scripts in different situations. We conveyed the message “Get what you want” by those videos in the digital world and outdoor advertisements in real life.
Moreover, special stylistics for the campaign was created on social media, which drew users’ attention to digital channels. Of course, targeting the digital ads according to a particular audience group had a significant role in getting the best outcome.
In short, thanks to a professional and conceptual approach, our campaign with the slogan “Get what you want” got the result we wanted.
