As Havas Media Azerbaijan, we started co-operation with the major insurance company of the country – Pasha Insurance and implemented advertising campaign for the company`s voluntary motor insurance service.
The campaign was introduced as teaser and launch phases. During the teaser, different auto accidents were demonstrated with “Do you drive within rules?” message. In the launch phase, advantages of voluntary motor insurance service of Pasha Insurence communicated in outdoor ads with “If you drive within rules, then this insurance is for you.” and “Let your expenses be less, and payment be full.” messages.
At the same time, we made humorous video with prominent video blogger, Taleh Yuzbayov, in order to emphasize the advantages of voluntary motor insurance and realized the goal of service`s reach to general public.